❗ Please note that the below process does not apply when single-sign-on is set up in your tenant. As soon as your SAML integration is configured, you should solely manage users, authors, and admins in your active directory.
If you have admin rights, you can add users in the admin panel. Please bear in mind that the number of users allowed in your account depends on your license agreement. You can also amend the user's name, password, and email address if you want to transfer an existing account to another user.